Keyword Combinations

When choosing keywords for pay per click marketing the common problem is picking keywords too generic, for instance if you sell kitchenware then bidding on “mugs” will see a lot of wasted clicks, you need to be more targeted and use call to action phrases, ie buy, sale, purchase, online etc etc.

See below for examples of keywords based around say a DVD player:

dvd player sale
buy dvd play
purchase dvd player
dvd player shop
dvd player online
dvd player sale
cheap dvd player
buy a dvd player
dvd player stockist
dvd player store
dvd player bargain
bargain dvd player

See how the list based around 1 product can easily grow.

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