Archive for the ‘Pay Per Click News’ Category

Yahoo to trial Google Adsense

Friday, April 11th, 2008

News has come out that Yahoo will trial for 2 weeks using Google Adsense, this won’t affect many searches but the trial will last 2 weeks only.

Keyword Combinations

Friday, October 26th, 2007

When choosing keywords for pay per click marketing the common problem is picking keywords too generic, for instance if you sell kitchenware then bidding on “mugs” will see a lot of wasted clicks, you need to be more targeted and use call to action phrases, ie buy, sale, purchase, online etc etc.

See below for examples of keywords based around say a DVD player:

dvd player sale
buy dvd play
purchase dvd player
dvd player shop
dvd player online
dvd player sale
cheap dvd player
buy a dvd player
dvd player stockist
dvd player store
dvd player bargain
bargain dvd player

See how the list based around 1 product can easily grow.

Why pay per click works.

Sunday, October 7th, 2007

Why does ppc (pay per click) work, easy, it put’s your website together with people searching for your products or services. You can attract targeted visitors. You only pay per click for each visitor to your website.

Your website within a few hours can be number 1 in the major UK search engines for the keywords and phrases for your business, you can limit what you spend per day so you wont be left with a large bill, for more information on pay per click managament have a read of this page here.