Budgeting for search engine marketing.

Time and time again I come across a company that want a quote for SEO work, they spend thousands of pounds on their website and leave no budget for marketing. This is the classic mistake most business owners make when starting an online website for their company.

Always budget for a search engine marketing strategy when putting together your online website plan, there is no point in spending £10,000 on a nice new website if you only have £500 to market it online. Chances are to start you will need to use ppc (pay per click) as your new website will not have any free rankings. Always remember it’s not a case of if you build it they will come.

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