Archive for the ‘SEO News’ Category

Festive spend, when to prepare your site.

Monday, December 10th, 2007

So when should you start preparing for the online increase in spending due to the festive period. Ideally all year, but by the end of October you want to be ready, usually the first week in November is when you start to see an increase in sales, so make November 1st the day your are finished and prepared for the Christmas online spend rush.

Search Engine Placement Services

Tuesday, October 23rd, 2007

Can you do SEO for yourself, can it be learnt overnight, the answer is simple…no. Yes you can learn search engine placement services yourself but unless you want to spend time reading and learning new skills and neglecting your business needs then outsourcing is a must. Search engine placement services can offer you a worry free way to focus on your business whilst you know we will look after your full SEO needs.

Christmas Online Spend

Friday, October 19th, 2007

Ouch there it is folks, the dreaded Christmas word sneaking it’s way in already, well its nearly November what did you expect. 8 weeks to go so there’s no avoiding it now.

With Christmas comes the annual mad rush to spend online, if you have recently launched a new site then pay per click is the only way to advertise online as free organic listings will probably not appear until after the festive season.

So make sure your pay per click accounts are all up to date and ready for all those online spenders.

White hat and black hat SEO techniques

Friday, October 12th, 2007

White hat SEO techniques are methods of SEO that will help your site rank well but not harm your site or risk it being banned by search engines, black hat is when bad methods are used and your website is then deemed spammy and banned or frowned upon by Google etc.

Budgeting for search engine marketing.

Monday, October 8th, 2007

Time and time again I come across a company that want a quote for SEO work, they spend thousands of pounds on their website and leave no budget for marketing. This is the classic mistake most business owners make when starting an online website for their company.

Always budget for a search engine marketing strategy when putting together your online website plan, there is no point in spending £10,000 on a nice new website if you only have £500 to market it online. Chances are to start you will need to use ppc (pay per click) as your new website will not have any free rankings. Always remember it’s not a case of if you build it they will come.

Welcome to the search engine blog.

Friday, October 5th, 2007

Hello and welcome all, this is  my new search engine blog, here we will be targeting Yorkshire business and Yorkshire search engine optimisation. We will attempt to help you get the most from your online business or website, new articles on search engine optimisation and pay per click marketing will be posted on a regular basis.