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yorkshire search engine training courses
Yorkshire Search Engine Marketing Training Courses

Having 7 years experience in search engine optimisation and search engine marketing we feel perfectly suited to be in a position to teach the basics of the skills required to website owners. We say basic as you can't suddenly become experts in this field after a 1 day course or number of lessons. We've been doing this for 7 years and it's still a steep learning curve as search engines develop and change how they work.

What you will leave the Yorkshire search engine training course with is a basic understanding of how it all works and how you can start to market your website online in an effective manner using proven techniques. As there are so many areas, skills and techniques to SEO and SEM we run 2 one day courses, each course is run twice a month so we basically run one course a week at our premises, maximum number of course places is 10 to avoid diluting the teaching or training you will receive, we prefer a small number to encourage interaction. We offer a 10% discount off the total cost if you book both a pay per click and search engine optimisation course.

To reserve your place on our Yorkshire search engine training please email on the course date you prefer below, we require full payment 14 days before the course date, payment can be made via debit or credit card, cheque, postal order, paypal or bank transfer. Email us here to make your payment.



The course is held over 1 day starting at 9am until 6pm with 3 breaks in-between, refreshments and mid-day lunch is included in the course price. The price includes a free basic guide to pay per click and vital online tools link leaflet and CD-Rom with course outline. There will be plenty of time to answer questions too on your online marketing strategy. Places are limited to 10, so book early to avoid disappointment. The dates of the next pay per click training courses are below and all courses are based on our office premises in Halifax town centre, West Yorkshire , 2 minutes from the train station for easy access, there is also plenty of secure car parking near our offices.

Next Course Dates:

25th April 2007: Wednesday - To book this course please email Training Here now.
23rd May 2007: Wednesday
- To book this course please email Training Here now.

Course Contents

Why Pay Per Click is essential to your online business.

  • Definition of Pay per Click (PPC) search advertising and how it works on the internet
  • Who and where to advertise using pay per click with, including Google, Yahoo, MSN and Miva

Creating and identifying keywords and phrases to target high traffic.

  • Why choosing the correct keywords is so vital to pay per click
  • How and where to research the correct keywords and phrases
  • Where to find how figures on how many people search for your products
  • Free tools on the web to help your pay per click strategy

Creating your pay per click campaigns.

  • Preparing to create an online pay per click campaign
  • How to structure your pay per click accounts correctly
  • Considerations when setting up your campaigns
  • How to set up Google, MSN and Yahoo pay per click campaigns

How to write effective and creative adcopy or advert text.
  • How to write effective ads to promote Click through Rates (CTRs)
  • How to use the essential various tips and tricks on Google adwords
  • How you can reduce your average Cost per Click (CPC) by creating better performing ads
  • How highly targeted, relevant ads can help to increase your online conversion rates
  • How to use landing pages to increase CTR and increase conversions
  • Using correct call to action phrases and where and when

How to measure your pay per click campaigns success.

  • How to track conversions and leads from your campaigns
  • Reviewing keywords and performance and making changes
  • Testing your live pay per click campaigns

yorkshire search engine training courses

The course is held over 1 day starting at 9am until 6pm with 3 breaks in-between, refreshments and mid-day lunch is included in the course price. The price includes a free basic guide to search engine optimisation and vital online tools link leaflet and CD-Rom with course outline. There will be plenty of time to answer questions too on your online marketing strategy. Place are limited to 10 so book early to avoid disappointment. The dates of the next pay search engine optimisation courses are below and all courses are based on our office premises in Halifax town centre, West Yorkshire , 2 minutes from the train station for easy access, there is also plenty of secure car parking near our offices.

Next Course Dates:

23rd April 2007: Monday- To book this course please email Training Here now.
21st May 2007: Monday
- To book this course please email Training Here now.

Course Contents

Introduction to search engine optimisation
  • The reason for search engine marketing
  • How search engines and directories work
  • Defining your E-marketing campaign targets

How to choose your keywords and phrases
  • Choose the correct keywords and phrases
  • How to see if your your keywords are used?
  • Use your your top ranking competitors
  • Why keyword phrases are important
  • Find your niche industry and market sector online

Onsite search engine optimisation
  • Adding titles and metatags throughout your site
  • Optimising your page for target keywords or phrases

Optimising your website as a whole
  • Is your website structure search engine friendly
  • Sitemaps and navigation techniques
  • What should I not do and avoid

Spamming methods, what they are and how to avoid them
  • What's spamming, what does it do, should I do it
  • Spamming techniques and the consequences

How to create a successful link campaign safely
  • Why link popularity is essential to your website
  • Getting sites to link to you
  • Keeping track of your link campaign

Getting your website listed on search engines
  • Which search engines and directories are worth it
  • Why do search engines matter
  • What is a free listing
  • What is a paid listing
  • Is it worth the effort and cost
  • Submitting your site to search engines

Checking your progress
  • How to check rankings
  • Useful online tricks and tips
  • Web stats and their usefulness

    What to do next, what happens now
  • Getting people to come back and repeat custom
  • Using your website and search engine marketing to promote brand awareness
  • Tips and useful online tools to aid your search engine optimisation

 

Book your Yorkshire search engine training courses here.


 
 
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