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One of our leading clients, the Lightercompany.co.uk online store was jointly set up by ourselves 18 months ago. After careful thought we created a clean and simple design which made it easy for the user to find what they want. The aim was simple, to drive sales from the online store from day one. with a simple online management system.


To begin with we created a report on how popular the store products would be on the internet using live data. The E-commerce store from start to finish took 2 months to set up and go live, we incorporated professional logo design and copywriters for the text. From the start we built the website to be search engine friendly and gain good free rankings in search results which it now does, these free rankings result in thousands of site visitors per month at no cost. You can view some examples of rankings below, remember rankings can fluctuate on a weekly basis so may not be accurate. The website continues to undergo a search engine maketing campaign and the free rankings will increase as this goes on. As well as the examples below each product on the website has good rankings in the search results for the products names but as theres hundreds of products we can't list them all here.

Keyword

Google UK

Yahoo UK

  • zippo
  • zippo lighters
  • zippo watches
  • purchase zippo
  • british bulldog zippo lighter
  • london taxi zippo
  • zippo multi purpose lighter
  • purchase zippo lighters
  • 3rd
  • 4th
  • 2nd & 3rd
  • 1st
  • 1st & 2nd
  • 3rd & 4th
  • 9th
  • 1st
  • 10th
  • 3rd & 6th
  • 2nd
  • 1st
  • 1st & 2nd
  • 3rd & 5th
  • 7th & 10th
  • 1st & 2nd

The site was launched with no natural free rankings as it was a new site, this meant all the traffic was driven to the store by pay per click, we set up pay per click accounts on all 4 main networks, this resulted in instant sales from day one. After an extensive search engine optimistation campaign the site now has excellent free rankings for high traffic keywords and also all the product names too, this has meant the client can reduce the amount they are spending on pay per click and balance it out with the free traffic from the high search engine rankings, a proven success.






 
 
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