Archive for October, 2007

Keyword Combinations

Friday, October 26th, 2007

When choosing keywords for pay per click marketing the common problem is picking keywords too generic, for instance if you sell kitchenware then bidding on “mugs” will see a lot of wasted clicks, you need to be more targeted and use call to action phrases, ie buy, sale, purchase, online etc etc.

See below for examples of keywords based around say a DVD player:

dvd player sale
buy dvd play
purchase dvd player
dvd player shop
dvd player online
dvd player sale
cheap dvd player
buy a dvd player
dvd player stockist
dvd player store
dvd player bargain
bargain dvd player

See how the list based around 1 product can easily grow.

Search Engine Placement Services

Tuesday, October 23rd, 2007

Can you do SEO for yourself, can it be learnt overnight, the answer is simple…no. Yes you can learn search engine placement services yourself but unless you want to spend time reading and learning new skills and neglecting your business needs then outsourcing is a must. Search engine placement services can offer you a worry free way to focus on your business whilst you know we will look after your full SEO needs.

Christmas Online Spend

Friday, October 19th, 2007

Ouch there it is folks, the dreaded Christmas word sneaking it’s way in already, well its nearly November what did you expect. 8 weeks to go so there’s no avoiding it now.

With Christmas comes the annual mad rush to spend online, if you have recently launched a new site then pay per click is the only way to advertise online as free organic listings will probably not appear until after the festive season.

So make sure your pay per click accounts are all up to date and ready for all those online spenders.

White hat and black hat SEO techniques

Friday, October 12th, 2007

White hat SEO techniques are methods of SEO that will help your site rank well but not harm your site or risk it being banned by search engines, black hat is when bad methods are used and your website is then deemed spammy and banned or frowned upon by Google etc.

Search Engine Optimisation Training

Tuesday, October 9th, 2007

A lot of website owners seem baffled by seo and this means they prefer to work on their own websites marketing, if your one of these we can provide search engine training, see the link here.

We can teach you the basics in terms of seo and ppc and this allows you to go away and set up and maintain a basic online marketing strategy for your business.

Our search engine training courses cover all aspects involved and we can guide you through the process.

Budgeting for search engine marketing.

Monday, October 8th, 2007

Time and time again I come across a company that want a quote for SEO work, they spend thousands of pounds on their website and leave no budget for marketing. This is the classic mistake most business owners make when starting an online website for their company.

Always budget for a search engine marketing strategy when putting together your online website plan, there is no point in spending £10,000 on a nice new website if you only have £500 to market it online. Chances are to start you will need to use ppc (pay per click) as your new website will not have any free rankings. Always remember it’s not a case of if you build it they will come.

Why pay per click works.

Sunday, October 7th, 2007

Why does ppc (pay per click) work, easy, it put’s your website together with people searching for your products or services. You can attract targeted visitors. You only pay per click for each visitor to your website.

Your website within a few hours can be number 1 in the major UK search engines for the keywords and phrases for your business, you can limit what you spend per day so you wont be left with a large bill, for more information on pay per click managament have a read of this page here.

Welcome to the search engine blog.

Friday, October 5th, 2007

Hello and welcome all, this is  my new search engine blog, here we will be targeting Yorkshire business and Yorkshire search engine optimisation. We will attempt to help you get the most from your online business or website, new articles on search engine optimisation and pay per click marketing will be posted on a regular basis.